Thankyou gets real about parenting to announce their new-look baby care range that’s derived from nature, baby

05-Mar-2019 11:52 AM

Australian social enterprise Thankyou has this week unveiled a fresh new look for its premium, baby care range with ingredients derived from nature, including thick wipes, bath wash and (twice award winning) baby shampoo. Developed by experts, and tested by parents, Thankyou’s baby care range has no nasties for use on delicate baby skin. But what it does have, in massive doses, is kindness and natural ingredients.

To support the launch, Thankyou has launched a series of funny and real parenting insights that focus on natural moments with the tagline ‘it’s all good, baby’ and a webpage featuring infrequently asked questions by parents.
Since launching in 2008 as a bottled water brand to help tackle the world water crisis, Thankyou has hit a chord with a growing number of conscious consumers and expanded its range to include personal care, baby care and nappies that commit 100% of profits to help end global poverty.
The baby care range was created to help reduce some confronting statistics; right now, every 103 seconds a mother dies in pregnancy and childbirth and globally 2.6 million babies don’t reach their first month of life because they don’t have access to basic healthcare (WHO, 2016). Every Thankyou baby care product – all of which are made in Australia - helps fund safe births and healthcare for mums and bubs in need. To date the range has helped over 183,000 mothers and babies in Nepal and Zimbabwe.
“Impact drives the team at Thankyou. We’re passionate about making great products that do what parents need them to do, and then connecting parents with the deeper ‘why’ behind purchasing a Thankyou baby care product over another brand. We want people to know when they choose Thankyou for their little ones, it helps to give parents on the other side of the world access to some of the things we’re blessed with here, like a safe place to give birth with doctors, equipment, clean water and pre and post-natal healthcare,” said Thankyou founder Daniel Flynn.
Daniel and wife Justine Flynn founded Thankyou together, and are now proud parents to 3-year-old Jedediah.
Thankyou’s new look Baby Care range is available nationally at Woolworths, Priceline and Baby Bunting as well as online at
The Thankyou baby care range includes Baby Wipes, 80 pack, $6.49, Baby Shampoo 300ml, $9.99, Baby Bath Wash, 300ml, $9.99, Baby Ointment 40g, $8.49, Baby Bath Milk 300ml, $9.99, Baby Lotion 300ml, $9.99, Mums & Bubs Massage Oil 125ml, $9.99, Nappy Balm 80g, $8.49
For more information or imagery, please contact:
Sally Richardson Sugar + Spice PR M: 0425 776 947 E:
Melissa Pinder Marketing, PR & Communications Manager, Thankyou M: 0401 182 281 E:
End Release

Naturally Nurturing
We use ingredients derived from nature to ensure we’re giving your bub the best and gentlest possible care for their skin. Our plant-based ingredients like aloe vera, chamomile, lavender oil and avocado oil not only smell divine but help to soothe and remedy. Add ultra-moisturising extras like shea butter, mango butter and goat’s milk into the mix, and you’ve got everything you need for the softest and most delicate baby skin.
No nasties, just nice-ties
When it comes to what should and shouldn’t be in baby products, it’s a total labyrinth of terminology. We’ve waded through the tongue-twisters so you don’t have to. All of our ingredients are chosen with what’s best for your bub in mind. They are derived from nature, dermatologically tested, and have no hidden nasties.
Here is what you’ll never find in our products: Sulphates (SLES/SLS), EDTA, parabens, propylene glycol, harsh petrochemicals, triethanolamine, harsh detergents, mineral oils, artificial colours, soap.
It really works
You’ve got enough on your plate as a parent without worrying about buying products that don’t actually work. We get it. So we design ours with function and effectiveness in mind. Our products don’t just get the job done, their active ingredients naturally nurture even the most delicate skin.
Whether it’s our shampoo’s Vitamin E and chamomile helping to clear up that cradle cap, the balanced blend of beeswax and olive oil in our nappy balm helping to soothe sore bums or the goat’s milk and avocado oil in our bath milk helping to ease itchy, irritated skin, we’re always hearing heart-warming stories from parents about our products. That’s why we’re dedicated to making sure you and your bub are getting the baby care products you need.
Baby care that cares
Right now, every 103 seconds a mother dies in pregnancy and childbirth, and globally, 2.6 million babies a year don’t make it through their first month of life because they don’t have access to basic health care. So we make baby care with ingredients derived from nature that work double time to give you products you need and bring down these statistics by funding safe births and healthcare, which includes training for skilled midwives, building birthing centres and medical supplies for mums and bubs in need.
Because parents have made the decision to use Thankyou on their bub, together, we’ve helped get child and maternal health services to over 183,000 mum and bubs in need. On behalf of all the lives you’re changing by choosing Thankyou, we say thank you.



Topic: Lifestyle

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