Professor Ajzen, of the University of Massachusetts formulated the influential Theory of Planned Behaviour more than 25 years ago. It continues to be one of the most frequently cited and applied models for understanding and changing human behaviour.
Professor Ajzen will deliver presentations in both Sydney and Melbourne. In “Why interventions fail: The reasoned action approach to changing human behaviour” he will argue that commonly used strategies to increase knowledge and change attitudes can often have little influence on behaviour. He will show how theory can better inform the design of effective behaviour change interventions.
In 'The Theory of Planned Behaviour: Issues and challenges', to be delivered at Monash University, Professor Ajzen will discuss the current status of his influential theory after a quarter of a century, from a conceptual as well as an empirical perspective.
Both presentations will be informed by Professor Ajzen’s 40 years of experience in enhancing understanding of what influences human behaviour in areas such as physical activity, healthy eating, energy conservation, natural resource management, transportation, marketing and numerous other domains.
Director of BehaviourWorks Australia Dr Liam Smith encouraged all those with an interest in behaviour change to attend the workshops.
"This is a unique opportunity to hear from a leader in behaviour change research. Given the extent of his experience, practitioners and researchers from a broad range of disciplines will find his insights valuable," Dr Smith said.
BehaviourWorks Australia is a collaboration between the Monash Sustainability Institute, EPA Victoria, The Shannon Company, the NSW Office of Environment and Heritage, and Sustainability Victoria. It brings together interdisciplinary researchers with leading practitioners who share an interest in behaviour change research and environmental sustainability.
Why interventions fail: The reasoned action approach to changing human behaviour.
5.30 - 6.30pm, Thursday 18 April 2013, Coles Theatre, Powerhouse Museum, 500 Harris Street, Sydney
5.50 - 6.30pm Tuesday 23 April, The 242 Telstra Conference Centre, 242 Exhibition Street, Melbourne.
The Theory of Planned Behaviour: Issues and challenges
2 - 3pm, Monday 22 April, Lecture Theatre H6, Building 11, Monash University Clayton campus.
Further information is available on the BehaviourWorks Australia site. Both events are free and open to anyone interested in behaviour change research and practice.