American Express upgrades its official WeChat account with enhanced Card Member benefits and a new self-service system

05-Apr-2017 12:05 PM

American Express has made some serious upgrades to its official WeChat account (ID: AmexChina). The enhanced platform now serves as a one-stop shop for Chinese Card Members to access a world of enhanced benefits presented by American Express, for dining, lodging, shopping, gym access, golf, private club access, yacht benefits and more. Card Members can also book their tee times or make reservations through a newly embedded self-service system within WeChat.

Shanghai, 21st February 2017 – American Express has made some serious upgrades to its official WeChat account (ID: AmexChina). The enhanced platform now serves as a one-stop shop for Chinese Card Members to access a world of enhanced benefits presented by American Express, for dining, lodging, shopping, gym access, golf, private club access, yacht benefits and more. Card Members can also book their tee times or make reservations through a newly embedded self-service system within WeChat.  

 

“You can find offers by just clicking the menu or searching keywords, like a specific offer name or a destination that interests you.” said Dave Keung, Managing Director, China, American Express. “You can easily reserve a table, a fitness center, or a golf course booking by yourself. Our single-network Card Members can also enjoy local offers by making a reservation and showing their American Express-branded card to participating merchants in mainland China.”

 

In addition to product benefits, Chinese customers can also enjoy a wide array of appealing network perks around the globe by using an American Express-branded card issued in mainland China.* For example:

 

Dedicated Offers in Mainland China

  • Dining 
    • 30% off at 40 top-rated restaurants in Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Nanjing, and Chongqing (until 31st December 2017);1
    • Buffet buy-1-get-1-free at 30 top-ranking hotels in 12 major cities in China (until 31st July 2017); 2
    • Gourmet Club: 50% off for two people, 33% off for three people, and 25% off for 4-12 people (until 31st December 2017) at3
      • Dadong: 11 restaurants in Beijing and Shanghai;
      • South Beauty: 6 restaurants in Shanghai, Shenzhen, Guangzhou, Chengdu, Chongqing, and Nanjing;
  • Gym: Complimentary access to 14 gyms at premium and luxury hotels in Beijing, Shanghai, Guangzhou, Shenzhen, Chongqing, and Chengdu (until 31st December 2017)4
  • Golf Clubs: Complimentary access and highly competitive golfing pricing at dozens of top-tier member-only golf clubs in 13 major cities in China (until 31st December 2017) 5
  • Private Clubs: Complimentary access to 7 top-notch private clubs in Beijing, Shanghai, Shenzhen, and Chengdu (until 31st December 2017) 4

  • Yachting: Exclusive use at highly competitive prices at 7 top-level yacht docks in Shanghai, Shenzhen, Xiamen, and Sanya (until 31st December 2017)6

Special Offers around the globe1

  • Online

    • Fairmont Hotels & Resorts: 15% off best available rate plus US$50 hotel credit per stay at 40 participating Fairmont hotels and resorts in the United States, Canada, Mexico, Bermuda and the Caribbean region (until 30th September 2017);

    • Airbnb: 250 yuan off for the first eligible booking at Airbnb with minimum spending of 1,000 yuan (excluding Airbnb service and cleaning fees) (until 30th September 2017);

    • Expedia: Extra 10% off on hotel booking at Expedia (until 31st December 2017);

    • TopCashback: Up to 15% cash rebates on every purchase through the TopCashback Chinese site (cn.topcashback.com), and US$15 Amazon voucher for registering as member of the site and making a purchase there (until 30th June 2017);

  • In Store

    • Anantara Vocation Club: Exclusive packages starting from US$188 (including daily breakfast, spa, airport limousine transfer service and more) for a three-night stay at four Anantara hotels and resorts in Thailand, namely Anantara Riverside Bangkok Resort, Anantara Vacation Club Mai Khao Phuket, Anantara Bophut Koh Samui Resort, and Le Méridien Chiang Mai. (until 31st December 2017);

    • More: Hundreds of merchant offers worldwide throughout the year, with more than 500 spanning 12 Asian markets;

 

In addition, the upgraded official WeChat account features American Express’ brand stories, product portfolio in China, unique card art designed by internationally renowned artists, and select media coverage. 

 

“American Express is a trusted global brand that is able to help our customers embrace a better quality of life.” said Mr. Keung. “We have seen changing trends in our customers’ demands and have optimized our offers to meet their needs, by developing an easier and more efficient way for them to create memorable experiences.”

 

Founded in 1850, American Express is one of the first companies to establish ground support in China for its customers from all over the world. To date, American Express has partnered with six leading Chinese banks - the Industrial and Commercial Bank of China, CITIC Bank, Bank of China, China Merchants Bank, China Minsheng Bank and Shanghai Pudong Development Bank, to issue more than 50 American Express-branded credit cards in the China market.

 

* Terms and conditions apply. Please refer to the official website (www.americanexpress.com.cn) and the official WeChat account (ID: AmexChina) of American Express.

1 Available to customers who hold an American Express-branded credit card issued in mainland China.

2 Only available to customers who hold a Centurion/Platinum/Private Banking/Premium Platinum/SPDB American Express Platinum/CMBC Elite Platinum Shangri-la American Express Card issued in mainland China.

3 Only available to customers who hold a CMBC American Express Centurion/Platinum Card.

4 Only available to customers who hold a Centurion/Platinum/Private Banking/Premium Platinum Card issued in Mainland China.

5 Only available to customers who hold a Centurion Card issued in mainland China.

6 Only available to customers who hold a CMBC American Express Centurion Card.

 

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About American Express

 

American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success.  Learn more at www.americanexpress.com/gns and americanexpress.com.cn and connect with us on e.weibo.com/amexchina and our WeChat account (ID: AmexChina)

 

Since 1997, American Express has partnered with a select group of leading banks and financial institutions around the world to issue American Express-branded products and acquire merchants on to the American Express merchant network.  By leveraging its partnerships, global infrastructure and the powerful appeal of the brand, American Express has gained even broader reach for its network worldwide.

Media contact

Jiazhong Mei
Manager, Public Affairs & Communications

jiazhong.mei@aexp.com

Tel: +86 21 3217 9696 ext. 38022

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