American Express Launches Blue Cash Credit Card

31-Jul-2015 1:16 PM

For Immediate Release                       


American Express Launches Blue Cash Credit Card


A credit card issued by American Express in Hong Kong offering cashback rewards with no cap


Hong Kong, April 20 2015 – Today, American Express introduced the Blue Cash Credit Card, designed to meet the needs of today’s younger, aspiring Hong Kongers with easy-to-understand cashback rewards as well as a suite of lifestyle benefits for the up-and-coming set.


An online survey about credit card usage conducted in March and April 2014 by Yahoo! found that cashback and travel offers are among the most sought-after benefits that young people are looking for from a credit card.


Sporting a stylish clear card face, the Blue Cash Credit Card offers 1% cashback* on all local and overseas purchases, with no limit on the amount of cashback Card Members can earn. As a special launch offer, customers who apply for the card will receive 1.25% cashback* on all purchases through October this year.


The Blue Cash Credit Card also provides outstanding lifestyle benefits from dining establishments such as Pokka Café, Le Grand Pokka, Pokka Café Grill Specialist as well as cinemas such as Broadway, PALACE and AMC Cinemas. In addition, travel experts Tailor Made Holidays and Pack2fly have partnered with American Express to deliver exciting offers for the Blue Cash Credit Card Members.


“American Express is constantly looking for ways to involve as many people with our brand as possible. The Blue Cash Credit Card is a perfect example of that; we’ve introduced a product with rewards and services that are going to be particularly attractive for younger, up-and-coming customers,” said Ms. Susanna Lee, Vice President and General Manager, Card Services, Hong Kong, American Express International, Inc.



*Terms and conditions apply.  For details about the Blue Cash Credit Card from American Express, please see the attached infographic or visit


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For media enquiries, please contact:

American Express International, Inc.

Priscilla Wat / Catherine Lai

Tel: +852 2811 6328 / +852 2811 6326

Email: /


Ogilvy Public Relations, Hong Kong

Wing Fung / Victoria Ho

Tel: +852 2884 8474 / +852 2884 8445

Email: /

Topic: Lifestyle

Media contact

Priscilla Wat
Senior Manager, Public Affairs and Communications

Tel: 852 - 2811 6328

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