11-Feb-2015 10:54 AM

That also protects their eyesight!

11th February 2015: OPSM is urging parents to protect their children’s eyes now by adhering to the sun smart message, slip, slop, slap and slide.
According to OPSM Senior Optometrist, Peter Murphy, “Eyes need to be cared for just as much as our skin.  UV damage is cumulative and irreversible so it is important to protect children’s eyes as early as possible because sun-related eye damage occurs in the early ages of childhood, particularly between the ages of three and twelve.”

OPSM has bolstered the range of children’s sunglasses available across all stores nationally. Stewart Walton, Senior Director of Buying said, “Kids sunglasses are the must have fashion accessory for your child this summer being the perfect item where fashion meets function. The biggest brand this summer is definitely Ray-Ban with the classic Wayfarers and Aviators available in kid’s sizing priced from $59.95.”
“We are increasingly seeing designer brands creating kids collections and this is the same in eyewear. Last year our top selling children’s sunglasses was a classic silver mirrored Ray-Ban aviator that shows that adult fashion is translating into kids ready to wear,” Walton concluded.
Murphy adds, “Australia experiences some of the highest levels of UV radiation in the world, it’s important parents teach their children how to enjoy fun in the sun safely and protect their eyes as early as possible. It just takes a few simple precautions to help reduce a child’s chance of developing eye problems such as macular degeneration and cancer of the eyelids later in life.”
Peter Murphy provides his tips for parents to keep their kids eyes protected from UV damage this summer:
  • Make sure sunglasses block 100% of UVA and UVB rays
  • Choose sunglasses that fit your child’s face well
  • Look out for sunglasses that are large enough to shield the eyes from most angles
  • Add a wide-brimmed hat to help reduce the amount of UV radiation that reaches their eyes
  • Don't be fooled by a cloudy day; the sun's rays can pass through haze and clouds so stay protected

Topic: Retail

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