Case IH, CASE Construction Equipment, IVECO, CNH Industrial Capital and the Aftersales division come together to sponsor the Australian Football League Country Festival

11-May-2017 12:57 PM

CNH Industrial brands are officially sponsoring the Australian Football League Country Festival for the second year running. The blockbuster match is part of an annual celebration of Australia’s farming sector and is expected to attract big audiences to the Melbourne Cricket Ground.

Sydney, 11th May 2017
Case IH, CASE Construction Equipment, IVECO, brands of CNH Industrial (NYSE:CNHI) together with CNH Industrial Capital and the Company’s Aftersales division are the official sponsors of the annual Country Program launched in 2016 by the Australian Football League (AFL) and its two clubs, Geelong and Essendon. The program is an opportunity to thank fans and acknowledge players from Australia’s rural areas for their contribution to the game. The Country Game – blockbuster match and main event of the program – will be played on May 13 and will be preceded by the Farmer’s Market, a festival celebrating life on the land with a live concert, field shows, as well as food and beverage offerings.
Australian Football has the biggest following of any sport in the country, and the Country Game is expected to attract big crowds to the Melbourne Cricket Ground (MCG) and draw a large audience when it is broadcast on Channel 7 and Fox Footy (AFL) Channel.
Case IH – a leading brand in the Australian combine harvester, high-horsepower tractor and sprayer markets – is particularly close to the Country Program, and with its strong links to the farming community counts many of its customers among the fans of the game. This year, together with its sister brand CASE Construction Equipment, Case IH is celebrating 175 years of operation, in which they have introduced numerous industry firsts that have changed the agricultural and construction sectors around the world.
“The Country Round celebrates the resilient communities from which a large number of players continue to emerge,” said Bruce Healy, Case IH Brand Leader – Australia. “Both the AFL and Case IH have a strong affinity with country Australia, and we are proud to help acknowledge the important role that sport, particularly football, plays there, as well as the many ways that those communities support the game.”
Commercial vehicle brand IVECO, is providing two of its popular Daily vans to transport the Geelong and Essendon teams’ merchandising materials for the duration of this year’s Country Program, and beyond.  
CNH Industrial N.V. (NYSE: CNHI /MI: CNHI) is a global leader in the capital goods sector with established industrial experience, a wide range of products and a worldwide presence. Each of the individual brands belonging to the Company is a major international force in its specific industrial sector: Case IH, New Holland Agriculture and Steyr for tractors and agricultural machinery; Case and New Holland Construction for earth moving equipment; IVECO for commercial vehicles; IVECO BUS and Heuliez Bus for buses and coaches; IVECO Astra for quarry and construction vehicles; Magirus for firefighting vehicles; IVECO Defence Vehicles for defence and civil protection; and FPT Industrial for engines and transmissions. More information can be found on the corporate website:
For more information contact:
Ron Grasso
Corporate and External Affairs, ANZ
Tel: +61 400 919166