This partnership brings together the largest source of open web native supply on desktop and mobile with advertising campaigns from global agencies and brands. Marketers are continuing to embrace a programmatic approach to digital marketing as the most efficient mechanism of buying inventory. According to eMarketer, programmatic digital ad spending is expected to reach $38.5 billion across desktop, mobile and video by 2020.
Customers of The Trade Desk gain access to Taboola’s supply of premium publisher placements, which according to comScore reaches 70 percent of the US users across mobile and desktop platforms, and a third of global internet users.
“Native advertising, executed programmatically, is proven to deliver a relevant, engaging and non-intrusive advertising experience for consumers,” said Joel Livesey Director of Partnerships, EMEA at The Trade Desk. “Our integration with Taboola provides our advertisers with even more ways to foster meaningful connections and further scale native as an integrated part of their overall digital marketing plan.”
“Helping people discover things they may like and never knew existed, at the right moment, is at the heart of what we do. We aim to enable top brands to engage with their customers in an organic and invitation-based way,” said Adam Singolda, founder and CEO at Taboola. “We’re excited to work together with The Trade Desk team to expand our discovery platform to new partners and empower brands to integrate video and native content, programmatically.”
Taboola is the leading discovery platform, serving over 360 billion editorial and video recommendations to over 1 billion unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Huffington Post, MSN, Business Insider, Chicago Tribune and The Weather Channel. Headquartered in New York City, Taboola also has offices in Los Angeles, London, Tel Aviv, New Delhi, Bangkok, São Paulo, Beijing, Shanghai, Seoul, Istanbul, Sydney and Tokyo. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at www.taboola.com and follow @taboola on Twitter.
About The Trade Desk
The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize more expressive data-driven digital advertising campaigns across ad formats, including display, video, audio, native and, social, on a multitude of devices, such as computers, mobile devices, and connected TV. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across the United States, Europe, and Asia.