Critical Opportunity Remains Untapped: Businesses Using Only Half of Data; Less than Half of Decisions are Data-driven
SnapLogic infographic uncovers organizations' data priorities, investment plans, and what's holding them back (Graphic: Business Wire)
SAN MATEO, Calif.--(BUSINESS WIRE)--SnapLogic, the leader in self-service application and data integration, today released “The 2018 Data Value Report,” a new study that reveals enterprises expect to generate a 547% return on their data investments, increasing revenue by an average $5.2 million as a result of using data more effectively. However, businesses have only scratched the surface in realizing data’s potential: On average, organizations are using only half (51%) the data they collect or generate, and data drives less than half (48%) of decisions.
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