New Intelligent Connectors from SnapLogic Bring All Marketing Data Together in Adobe Cloud Platform for 360-degree View of the Customer
SAN MATEO, Calif.--(BUSINESS WIRE)--Customers are in charge when it comes to buying goods and services, and if their experience with a brand or vendor falls short, they will go elsewhere to do business. Modern marketers are keenly aware of this and require solutions that support data-driven decisions and drive engaging end-to-end customer experiences. To achieve this imperative, organizations have acquired dozens of marketing applications and systems to obtain a complete 360-degree view of the customer. However, marketing applications and data sources are often siloed and disconnected, resulting in marketing teams making decisions and taking action on incomplete, redundant, or inaccurate data, which leads to lost sales and dissatisfied customers.