Empowers publishers to balance header bidding integration mix with enterprise management capabilities
REDWOOD CITY, Calif.--(BUSINESS WIRE)--PubMatic, the automation solutions company for an open digital media industry, today announced further expansion of its OpenWrap product, now the industry’s first free and fully-supported hybrid wrapper solution. Extending the most widely used open-source container script, Prebid.js, OpenWrap optimizes a publisher’s integration mix of client- and server-side demand to future-proof their ad decisioning strategies.
Johanna Bauman, 646-453-7245
Sr. Director, Marketing Communications