Using New NikeConnect Technology, Retail Jerseys Will Unlock Exclusive Experiences and Customized Content for Fans’ Favorite Teams and Players
Using New NikeConnect Technology, Retail Jerseys Will Unlock Exclusive Experiences and Customized Content for Fans' Favorite Teams and Players (Photo: Business Wire)
LOS ANGELES--(BUSINESS WIRE)--Ushering in a radical evolution of the fan experience, NIKE, Inc. (NYSE:NKE) and the NBA today unveiled three new innovations: the Nike NBA Connected Jersey, the first NBA jersey that gives the wearer an all-access pass into the world of their favorite team and players; Statement Edition uniforms; and the Nike Therma Flex Showtime Warm-up Jacket, the first hooded jacket to be worn on the court during gametime. The official announcements took place at an event in Los Angeles attended by players from all 30 NBA teams.
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