PubMatic's Q1 2017 Quarterly Mobile Index (QMI) reveals over 50% eCPM increases YOY for both mobile header bidding and mobile PMPs
REDWOOD CITY, Calif.--(BUSINESS WIRE)--PubMatic, the automation solutions company for an open digital media industry, today announced the findings of its Q1 2017 Quarterly Mobile Index (QMI) report, which found that increased global adoption of header bidding and private marketplaces (PMPs) drove significant monetization opportunities for mobile publishers. The report also provides insights for publishers and media buyers around mobile video and app inventory.
Johanna Bauman, 646-453-7245
Sr. Director, Marketing Communications