Calvin Klein to Broadcast on Periscope from Its Fall 2016 Global Advertising Campaign Production
19-Mar-2016 8:36 AM
Brand to Provide Unprecedented Access from Set
NEW YORK--(BUSINESS WIRE)--Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE:PVH], today announced that it will broadcast elements of its Fall 2016 global multi-media advertising campaign production on Periscope during the campaign’s creation process.
Beginning today, viewers can experience the Calvin Klein Fall 2016 advertising campaign production in real time on Calvin Klein’sPeriscope channel. Select talent from the Fall 2016 advertising campaign will be revealed through the broadcast, and viewers will have access to behind-the-scenes moments from the shoot.
“We are proud to give unprecedented admission to our Fall 2016 global campaign shoot to consumers during the creation process,” said Melisa Goldie, Chief Marketing Officer of Calvin Klein, Inc. “Calvin Klein is a brand that thrives on storytelling. As the fashion industry evolves its approach to consumer engagement, we believe that real-time access into an iconic Calvin Klein advertising campaign would be a compelling and innovative way to tell our story to consumers globally. It is a key priority for Calvin Klein to pioneer digital and marketing innovation in the fashion industry, and we feel that Periscope is the perfect hero platform.”
Chris Riedy, Director of Retail Sales at Twitter, said, “It's incredibly exciting to see an iconic brand like Calvin Klein continue to push creative boundaries time and time again. By using Periscope to give their fans access to exclusive content from their Fall '16 shoot, Calvin Klein succeeds in connecting with a live, engaged audience in a compelling, powerful way.”
The live stream will be available March 18-20 at periscope.tv/calvinklein and twitter.com/calvinklein. Special content from the shoot will also be released on Calvin Klein’s Snapchat and Instagram platforms during the shoot process.
Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world. It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Product lines under the various Calvin Kleinbrands include women’s dresses and suits, men's dress furnishings and tailored clothing, men’s and women's sportswear and bridge and collection apparel, golf apparel, jeanswear, underwear, fragrances, eyewear, women’s performance apparel, hosiery, socks, footwear, swimwear, jewelry, watches, outerwear, handbags, small leather goods, and home furnishings (including furniture). For more information, please visit calvinklein.com.
With a heritage going back over 130 years, PVH has excelled at growing brands and businesses with rich American heritages, becoming one of the largest apparel companies in the world. We have over 30,000 associates operating in over 40 countries with over $8 billion in 2014 revenues. We own the iconic Calvin Klein, Tommy Hilfiger, Van Heusen, IZOD, ARROW, Speedo*, Warner’s and Olga brands and market a variety of goods under these and other nationally and internationally known owned and licensed brands.
*The Speedo brand is licensed for North America and the Caribbean in perpetuity from Speedo International, Ltd.
EDITORIAL CREDIT: Calvin Klein, Alaud Productions
SOCIAL MEDIA: periscope.tv/calvinklein; facebook.com/calvinklein; calvinklein.tumblr.com; google.com/+calvinklein; youtube.com/calvinklein; twitter.com/calvinklein; instagram.com/calvinklein; snapchat.com/calvinklein; show yours. #mycalvins; brand handle: @calvinklein