Taking note from the product aesthetic and French’s very own style, the event served as the ultimate VIP experience.
Notable attendees included French Montana, Christina Milian, Stefflon Donand more!
The boohooMAN x French Montana collection takes inspiration from Mediterranean and Moroccan culture, while bold tropical and leopard prints, colour variances and summer cuts mould the range into perfect spring summer attire. The product ranges from $14 - $85 (£10 - £60), staying true to the brand’s ongoing values of creating affordable, trend led fashion for everyone - available online starting today.
Samir Kamani, CEO, boohooMAN.com commented: “We’re excited to announce our largest global partnership to date with international hip-hop artist French Montana. French directly appeals to our target audience and we’re excited to have him join the boohooMAN family.”
Link to download select hi-res campaign imagery: https://paulwilmotcommunications.box.com/s/vzw84o1aivk8xtng7bhuha54y3ahbg3i
boohooMAN.com continues to push boundaries and capitalize on opportunities in the influencer sphere to bridge the gap between product and their core customer. Since 2017, boohooMAN.com has executed successful campaigns and design partnerships with talent such as Quincy, Tyga and Rae Sremmurd. The brand frequently engages with millennials in unique capacities and continues to explore this avenue to generate engagement on both an international scale and regional level in order to stay on the pulse of their target consumer.