BCW Names Latin America Market Leaders

21-Sep-2018 9:32 AM

NEW YORK--()--BCW (Burson Cohn & Wolfe), a leading global communications agency, today announced the appointment of market leaders in Latin America who will be responsible for business growth, client satisfaction and talent development. All market leaders report to Francisco Carvalho, President, Latin America, BCW.

“BCW has a dominant presence in Latin America, thanks to Burson-Marsteller’s 40-year-history and expansive footprint across the region and Cohn & Wolfe’s strength in Brazil and Mexico,” said Carvalho. “This team has unmatched market knowledge, strong client relationships and deep commitment to talent, all of which is critical for our continued success in the region. Those strengths, together with our industry-leading expertise in delivering digitally driven integrated communications programs, make BCW a powerful partner for our clients.”

All of BCW’s Latin America market leaders have been drawn from the legacy Burson-Marsteller organization and had been leading their respective markets, except where noted:

  • Argentina: Guido Gaona
  • Brazil: Patricia Avila
  • Chile: Fernando Soriano, who had been Director, Brand Communications
  • Colombia: Hector Cardona
  • Mexico: Alberto Diaz, who had previously led the Chile market
  • Miami: Jonathan Stern
  • Peru: Carolina Palacios
  • Puerto Rico: Lynnette Teissonniere
  • Uruguay: Agustina Navarro

“We are excited about the leadership across Latin America,” added Donna Imperato, Global CEO, BCW. “They are all entrepreneurial, creative, and very strong leaders and counselors. We are the agency to beat across this growing region.”

About BCW

BCW is one of the world’s largest full-service global communications agencies. Founded by the merger of Burson-Marsteller and Cohn & Wolfe, BCW delivers digitally and data-driven creative content and integrated communications programs grounded in earned media and scaled across all channels for clients in the B2B, consumer, corporate, crisis management, CSR, healthcare, public affairs and technology sectors. BCW is a part of WPP (NYSE: WPP), the world's leader in communications services. For more information, visit www.bcw-global.com.

Contacts

Media:
For BCW
Catherine Sullivan, 212-798-9501
Catherine.Sullivan@bm.com

Media contact

Newsroom
Businesswire Australia and New Zealand

info@businesswire.com

Tags

bcw

About us

With thousands of distribution and targeting options that reach 162 countries in 50+ languages and 193 industry trade categories, Business Wire gives you access to the world's most powerful press release network. Built on our patented simultaneous and secure NX network and augmented with partnerships with international and national news agencies, Business Wire is a valued and trusted source for breaking news by reporters, investors and consumers.

More in Business Wire Australia and New Zealand