Baby Box Co. Launches to Help Promote Safe Sleep for Infants

15-Oct-2015 7:30 AM


Company Brings 75 Year-Old Lifesaving Tradition for Infants to New Moms Around the World

The Baby Box Co. provides a safe sleeping solution for newborns up to 8 months based on a 75 year ol ...
The Baby Box Co. provides a safe sleeping solution for newborns up to 8 months based on a 75 year old Finnish tradition. (Photo: Business Wire)

LAS VEGAS--()--From the ABC Kids Expo, Booth 1836 – The Baby Box Co. today announced its official company launch, bringing the 75-year-old life-saving tradition of Finnish Baby Boxes, to parents all over the world. Credited with helping Finland achieve one of the world's lowest infant mortality rates, Baby Boxes are a healthy starter kit for baby’s first year of life. The box includes eco-friendly clothing, blankets, diapers, bath products and other newborn necessities and the box itself has a mattress, which for many serves as baby’s first bed. In honor of “Safe Sleep” month, The Baby Box Co. is offering 10% off storewide in October with the promotional code: SAFESLEEP at

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With its built in mattress, Baby Boxes are an important tool for new parents to practice safe sleep, as opposed to babies sleeping in their parents' bed or in cribs with blankets, which puts them at a risk for SIDS (Sudden Infant Death Syndrome). The Baby Box Co. partners with hospitals, government agencies non-profits and sells directly to consumers to encourage safe sleep practices and give every baby the best start to life. The company is also expanding with offices in Canada and Australia.

“The tradition of baby boxes in Europe was based on the idea that every child deserves an equal start in life, and this should be equally true for infants everywhere,” said Michelle Vick, co-founder, the Baby Box Co. “We started the company with infant safety as a core tenet and are dedicated to helping educate parents and offer an accessible solution for safe sleep.”

“When Michelle became a mom, she shared with me that SIDS is the number one cause of death in infants one to 12 months old,” said Jennifer Clary, co-founder, The Baby Box Co. “We were both shocked and became determined to find a way to make safe sleep easy for new parents. That’s why every Baby Box comes inscribed with ‘Every Child Matters. Every family matters.’ It’s our statement of commitment to putting educational resources and only the best, chemical-free products in our boxes.”

The Baby Box Co. is the first company to offer traditional Baby Boxes to consumers outside of Europe. Baby Boxes are available to enterprise partners and direct to consumer either as a standalone box with mattress or filled with chemical-free, high-quality products – including everything from swaddle blankets to bath supplies – that are carefully chosen by the experts at the Baby Box Co.

ABC Kids Expo attendees can visit The Baby Box Co. in the Naturally Kids section at Booth #1836 in the Las Vegas Convention Center.

About The Baby Box Co.

Childhood friends Michelle Vick and Jennifer Clary founded the Baby Box Co. to offer a safe sleep environment to babies everywhere. The Baby Box Co. partners with hospitals, government agencies and non-profit organizations to provide products and safe sleep resources to families at a large scale. Baby Boxes are also available direct to consumer either as a standalone item or filled with new baby essentials handpicked by the experts at the Baby Box Co. For more information or to purchase a Baby Box, please visit


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Topic: Retail

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