First ever Tea Masters Cup set to heat things up in Australia
21-Mar-2016 2:58 PM
The first ever international Tea Masters Cup to be held in Australia is set to showcase Australian and New Zealand talent in brewing and serving tea, and give the coffee industry a run for its money. The inaugural event will be hosted at the historic Meat Market Building, in North Melbourne on Sunday 15 May 2016. The competition is highly competitive and will see only 20 tea enthusiasts compete, demonstrating their skills in the art of tea preparation.
First Ever Tea Masters Cup Set to Heat Things up in Australia
The first ever international Tea Masters Cup to be held in Australia is set to showcase Australian and New Zealand talent in brewing and serving tea, and give the coffee industry a run for its money.
Initially launched in Moscow in 2013, Tea Masters Cup fever is catching on internationally, drawing large crowds across Russia, Belarus, Latvia, Ukraine, Turkey, Vietnam and South Korea. It is quickly becoming the largest event on the international tea calendar.
“We are keen to expose a whole new scene within the local tea industry” says Sharyn Johnston, Founder of Australian Tea Masters, and Advisory Board Member for Tea Masters Cup. “This competition is the first of its kind ever run in Australia or New Zealand. What is really interesting, is the growing interest from leading baristas wanting to try their hand at brewing tea in a style that reflects their individual personality and flair”.
The inaugural event will be hosted at the historic Meat Market Building, in North Melbourne on Sunday 15 May 2016. The competition is highly competitive and will see only 20 tea enthusiasts compete, demonstrating their skills in the art of tea preparation.
Participants can choose to compete in any or all of the three event categories: tea brewing, tea and food pairing, and tea tasting, with one absolute winner taking the Australian title. The winner also receives tickets to compete in the Tea Masters Cup International World Competition held in South Korea on Thursday 9 June 2016. Tea Masters Cup Australia is proudly sponsored by the Tea Board of India and Australian Tea Masters.
Participants are invited to register via the Tea Masters Cup Australia website.
Further information can be found here: http://australianteamasters.com.au/tea-masters-cup-australianew-zealand
Follow Tea Masters Cup Australia/NZ on social media to see all the latest videos from national championships around the world.
To learn more about this event, please contact Sharyn Johnston at Australian Tea Masters on 0400 918 892 or firstname.lastname@example.org.
ABOUT TEA MASTERS CUP
The Tea Masters Cup is an exciting new international competition for tea professionals.
This competition is a platform to unite the community of tea professionals around the world.
Its primary objectives are:
- To expand and grow knowledge about tea.
- To promote the variety of teas available from different countries.
- To foster the development of cultural traditions involving tea consumption.
- To raise the profile of careers in the tea industry.
- To identify promising local tea industry professionals and showcase their individual style, tea culture and teas.
- To foster professional development and exchange of ideas among specialists in the hospitality industry, the specialised retail/wholesale industry, and the tea processing industry.
- To help develop product and service quality in establishments where tea is consumed.
- To encourage new approaches to preparing and serving tea.
National championships have been held in the following countries:
- Vietnam; and
- South Korea.
Tea Masters Cup Indonesia, Tea Masters Cup Poland and Tea Masters Cup Australia will take place this year. This event is proudly sponsored by the Tea Board of India and Australian Tea Masters.
The Australian/NZ subdivision of the Tea Masters Cup aims to discover the best tea professionals in Australia and New Zealand and send the winner to the represent the country at the world championships in South Korea in June 2016.
For more information about Tea Masters Cup Australia/NZ and the International Tea Masters cup: